They say that search engine optimization is here to stay. No matter how many algorithm changes Google goes through, SEO will also adopt itself to all the changes so as to help websites fight their way to higher search engine rankings. Article submissions in the article directories will no longer help websites climb higher in the Google search pages. Since Google introduced the Panda and the Penguin Update, the SEOexperts are wondering about the ways in which they should change their techniques so that the websites can gain better search engine rankings. If you too are wondering about the ways in which you can grab a secure position in Google search engine results, here are some tips that you should consider about post Panda and Penguin.
- Keyword competition: When you’re newly into SEO business, you shouldn’t go for the most competitive keywords as this will not let you be within your budget. Unless you have a huge budget, don’t settle with the keywords that attract the highest attention. At the same time, make sure that you don’t remain happy with whatever Google gives you. Mid-tail and long-tail keywords are better to target when you’re a newbie.
- Check the quality of the content: Post Panda and Penguin update, you have to make sure that the content in your website is of high quality and not copied from any other website. All those websites that donned copied content and poorly spun content will not be highly regarded by Google after the Penguin and the Panda update. The content should also be aligned towards the keywords and towards the theme of the website so that the readers don’t feel out of place while reading it.
- Size of the website: The size of the website also matters and plays an important role in securing a better search engine ranking for your website. You should be aware of the fact that 150 quality articles is certainly better than having 150 word pages only for the reason of attracting the search engines. Therefore, here too the importance lies with the quality of the content.
- Relevant back links: Just like content is important for your website, similarly, back links is also very important for the successful promotion of your website. Having links in your website that link to high PR websites or posting your articles to high PR websites where people will be redirected to your website, will work to promote your site. Therefore, write relevant content that is embedded with links that can boost the visibility of the site.
So, when you’re worried about boosting the visibility of your website so as to set profits rolling, take into account the search engine tips mentioned above.