Union Bank leads winners of IDC Philippines Digital Transformation Awards 2018

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Digital Transformation Awards (DXa) 2018
Jubert Alberto, head of Operations of IDC Philippines, explains the IDC Digital Transformation Awards (DXa) at the winners’ unveiling at Makati Shangri-La Manila Hotel, Makati City. (EKU)

International Data Center (IDC) Philippines on Thursday, September 20, unveiled the winners of its Digital Transformation Awards (DXa) 2018.

Union Bank of the Philippines led the winners, taking the top plum as the “Digital Transformer of the Year.”

The Digital Transformer Award, the IDC pointed out, goes to the organization that “demonstrates success in a project where there is synergy between business and IT management disciplines, and would have delivered digitally-enabled products and services over a sustained period. Generally brick-and-mortar/established companies, leveraging digital and disruptive in processes, operating models, and/or customer experience.

Digital Transformation Awards 2018 marks its second this  year, the IDC’s program bestowing recognition to outstanding organizations that have achieved remarkable breakthroughs in Digital Transformation (DX) across the Asia Pacific region.

The DXa’s various awards represent the different dimensions of today’s digital transformation.

Aside from the Digital Transformer crown which Union Bank won, the other awards are Digital Disruptor — ALLCARE;  Information Visionary — Philippine Health Insurance Corporation (PhilHealth); Talent Accelerator — Manila Electric Company (Meralco); Omni Experience Innovator  — PhilhealthCare, Inc. (PhilCare); DX Leader — Jovita Aragona of PhilHealth; and Operating Model Master — Unilab, Inc.

Here’s how each Digital Transformation Awards is determined as IDC explained:

Digital Disruptor. Aggressive in the use of new digital technologies and business models, utilizes ecosystem awareness for constant business innovation. Must have achieved excellence and results across areas such as digital enablement, realigning supply/distribution chains, shifting value propositions, and creating new customers experiences (CX).

Information Visionary. Treats data and information as critical assets, investing in a range of technology and people to distill insight into monetary value, mastering syntax, semantics and socialization. There are five major areas where these companies thrive: Data Discovery, Value Development, Value Realization, Knowledge and Collaboration, and Information Architecture.

Talent Accelerator (previously Talent Acceleration). Demonstrates effective sourcing, deployment, and integration of internal and external sources. They optimize the productivity and flexibility of employees, and display excellence across talent management, talent sourcing, work optimization, and facilitating a digital transformation mindset.

Omni Experience Innovator (previously Omni Experience Innovation). Creates a customer-centric model focused on attracting and growing customer loyalty and advocacy. Moves from reach, to relevancy, to reciprocity in their relationships, not only with their customers but with their respective ecosystems. They are able to create unique differentiating experiences, delivering seamless and engaging omni-channel customer service. Companies with these mentioned characteristics are called Omni Experience Innovator for this year’s Digital Transformation Awards.

Digital Transformation Leader (previously L3D Mastery). Leads their organizations through continuous transition from old to new technologies, and experimental to operational in the context of digital transformation. Understands successful initiatives to drive innovation, to integrate innovations into the  existing organization, and to maintain a consistent quality of established IT products and services. Displays digital vision, innovation, integration, and incorporation. For 2018, this category will now instead recognized the key exectuve(s) within the organization that sets and executes their DX initiatives.

Operating Model Master (previously Operational Transformation). People and trading partners. Generally focused on developing new products and services by integrating the business’s external digital connections with internal digital process directly impacted by customer requirements and ecosystem opportunities.

Jubert Alberto, head of Operations, IDC Philippines, noted the growing realization among industries in the country about joining the digital bandwagon.

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“This year’s nominations have proven that all industries are keen on improving their business processes and client engagement. We have seen interesting projects on cognitive computing/AI (Artificial Intelligence), Big Data and Analytics, IoT, robotics and robotics process automation being utilized across vertical industries, among others.

“This signifies that DX has achieved a macroeconomic scale and has become an important tool for Philippine businesses to achieve success,” he said.

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Alberto revealed that all the Philippine winners will represent the country to go head-to-head with winners from other APAC countries in the regional finals in Singapore on October 25.

The Digital Transformation Awards is conducted in the APAC region, and the 2018 iteration received over 600 nominees from various countries in the region. (EKU)