ALCATEL comes back strong and loud


MANILA, Philippines  — The mobile phone industry in the Philippines has been continuously growing through the years and different brands have competed in bringing consumers the best possible mobile experience and technology they could offer. These brands had proven their worth in the market—one of which is ALCATEL, one of the first mobile brands in the country. Though it has been gone for quite some time, today ALCATEL definitely goes “100% BACK” in the Philippines as it offers competitive phones with euro-standard technology and global quality at price points that are a real value for money.

ALCATEL Mobile Phones, one of the pioneers in the mobile phone industry, was established in France in the 1990’s. It is now present in over 5 continents and 120 countries all over the world and has sold over 36 million phones worldwide in 2010.

In 2004, ALCATEL mobile phones partnered with TCL Communications, the largest consumer electronics company in China, to design and manufacture cutting-edge mobile devices with unique user experiences at the best possible market price. Together, it has 6 R&D centers worldwide with over 2,500 engineers at present working on the latest mobile innovations.

With its continued growth in 2011, the company rebranded itself to ALCATEL OneTouch to strengthen its product line under the OneTouch series.

In 2010, ALCATEL OneTouch re-entered the Philippines with 3 models: OT-305 (an entry level music phone), OT-806D (touch-qwerty phone), and OT-980 (its first Android 2.1 Smartphone) and has now expanded its phone range to 15 units after 12 months.

It has grown its product distribution from just 100 shops to over 1000 shops in key malls nationwide (Luzon, GMA, Visayas and Mindanao). In Q3 2011, ALCATEL OneTouch successfully launched their Android 2.2 Smartphones under the BLAZE series.

The company is committed to providing the best choice for mobile consumers as it offers products that are “one touch to 100% good.”

This quarter, ALCATEL OneTouch introduces its first brand ambassador, Chris Tiu, who is known for giving his 100% effort on and off the court. With a new endorser and its latest line of Android Smartphones, the company is launching exciting innovative products with 100% Euro-standard technology, 100% Global Quality, at 100% value-for-money.

ALCATEL designs and manufactures a wide range of mobile devices that comes with relevant features like dual sim capacity, wifi, FM radio, bluetooth and expandable memory.

• Colorful touchscreen dual sim devices that will fit everyone’s personality.

• Compact qwerty devices designed for push mail functionality and active messaging.

• Dual-active touch-qwerty devices to speed up social connections in a flash.

• Android Smartphone devices running on 2.2 Froyo and 2.3 Gingerbread OS for unlimited app-entertainment experience.

• Practical phones sporting a candy bar form factor designed for everyday talk-and-text use.

To provide consumers the best ALCATEL OneTouch experience, the company has opened 6 ALCATEL OneTouch Kiosks in key malls in Luzon and GMA. By end of the year, the company is targeting to have 15 ALCATEL OneTouch Kiosks in key malls nationwide, truly putting customer care as its priority. (CARL ROGEL INOCENTES/Manila Bulletin)


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