This article was first published on WWF-Philippines
Whether you’re an anemone-loving Clownfish, seagrass-grazing Dugong or acrobatic Spinner Dolphin – you’re still susceptible to cyanide puffs, dynamite blasts and a host of deadly marine threats.
The World Wide Fund for Nature (WWF-Philippines) needs your help to fight undersea hazards through EnviroPop, a digital application that entertains and educates users about the need to address the impacts of marine pollutants.
Launched by WWF-Philippines and AppLabs Digital Studios on Wednesday, 6 February 2013, EnviroPop is the first puzzle application that allows users to rescue endangered species from a host of sea hazards like cyanide bottles, dynamite sticks, oil drums, PET bottles, and trawl nets.
Your goal is to clear the sea of these threats to save six WWF characters – Bobby the Butanding or whale shark, Clara the Clownfish, Doogie the Dugong, Gary the Grouper, Pattie the Pawikan or sea turtle and Dolly the Dolphin.
Players have one minute to eliminate threats by tapping and swiping on three or more hazards across the screen. The more hazards eliminated, the higher the score.
The app, the first in the WWF global network, also arms players with ample knowledge of WWF’s priority species plus the impacts of pollutants plus unsustainable fishing practices on marine biodiversity.
Says Honey Carmona, WWF-Philippines Individual Donor Program Officer, “One of the highlights of EnviroPop is Enviropedia, an interesting repository of information that kids and grown-ups will enjoy reading.”
More importantly, EnviroPop provides a mechanism for players to donate to WWF. EnviroPop’s full version is available for download on iTunes for only $0.99 (roughly Php 40.00). Proceeds will go to WWF-Philippines marine conservation programs.
“The Philippines sits at the apex of the Coral Triangle, the world’s epicenter for marine life. With millions of Filipinos depending on the sea for food, livelihood and ecotourism – it’s imperative that we prioritize marine conservation,” concludes Carmona.